When the Snuggle Bear was born I was less than a year old. I remember seeing that plush bear on the containers of fabric softeners and thought she was the best bear. Then I saw the commercials and was completely in love with this most adorably soft and nice bear. I have wanted her ever since. Snuggle products and I are inseparable, I just can't get enough. Not only does that charming bear lour you in but once you get a whiff, your a solid fan for life.