When I am on the go I always have my cell phone in plain sight. Whether it's on my car door, lap or cup holder it's there clanking around. Not fun at all. Especially if for some reason I need to slam on my brakes or take a sharp turn it goes flying across my car. My iPhone is pretty expensive and being the frugal person I am the last thing I want to do is replace it due to it being smashed. What if someone calls? I don't want to take my eyes off the road any longer than it would take to check my speedometer. The iStand has completely solved all those problems for me, let me tell you how.